How to Get the Most Out of Your Personal Brand Photoshoot

A brand photoshoot is so much more than just taking a few pictures—it’s a chance to capture a whole library of content that you can use across all your channels. Think: professional photos, behind-the-scenes videos, action shots, and even a reel or two. With a bit of planning and a creative mindset, you can leave your shoot with a treasure trove of visuals that’ll keep your content feeling fresh for months. Think of this as an investment in your brand’s future—each shot is a little piece of your story.

Here’s how to make sure you get everything you need.

Get Clear on Your Brand Vision

Before your shoot, take some time to think about what you want to convey. What are your core values? Who is your ideal client, and what do you want them to feel when they see these images? Having a clear brand vision makes it easier to create visuals that align with your goals and resonate with your audience.

Jot down a few words that describe your brand’s vibe. Is it warm and inviting? Chic and modern? We’ll use these words as inspiration throughout the shoot, it’s also worth keeping these words in mind as you choose outfits and props to reflect your vision.

Thoughtfully Choose Your Outfits

Your wardrobe will set the tone for the shoot, so it’s worth giving it some thought. Choose outfits that make you feel both comfortable and powerful. These images are about celebrating you, so wear what makes you feel like the best version of yourself—whether that’s a tailored blazer, a flowy dress, or your favourite jeans.

• Think Variety: Plan three looks: a primary outfit that’s your go-to brand look, a secondary outfit with a bit more personality or casual style, and a layered look (think jackets or scarves) for added versatility.

• Add a Pop of Colour: Don’t be afraid to incorporate brand colours or a pop of something bold if that feels true to you. Consistent colours help reinforce your brand across your website and social media.

Need more help with your outfits, I have the perfect Blog post for you.

Pick Locations That Speak to Your Brand

The setting is the stage for your story, so let’s make sure it reflects your brand’s personality. If you’re all about the outdoors, we can choose a beautiful natural backdrop. For a modern and professional feel, consider a café or co-working space. We can work with multiple locations if time permits, each giving your photos a different mood.

A mix of spaces, indoor, outdoor, and maybe a favourite spot or two, helps add layers to your story and keeps the visuals fresh and engaging.

Think Beyond Photos: Plan for Reels and Videos

Photos are just one part of your brand story. Video content—whether it’s reels, quick “how-to” clips, or a behind-the-scenes peek—can be a huge asset for your brand. Before the shoot, consider what types of videos would resonate with your audience.

• Reels and Quick Clips: Plan for a few short videos that capture your process, workspace, or a quick “day-in-the-life” view. These work wonders on Instagram and are super engaging.

• How-To or Tips Videos: If your brand offers expertise, consider a short video where you share tips, show your products, or demonstrate something for your audience.

• Behind-the-Scenes Moments: Capture the day as it unfolds! Having someone snap a few candid shots and behind-the-scenes videos creates relatable content that builds a connection with your audience.

Get Strategic: Plan Images with Purpose

Each shot should serve a purpose and speak to your brand goals. Think about how you’ll use each image so we can capture photos that work across your website, social media, and beyond. We’ll also think through where text or logos might go, creating images with intentional blank spaces for easy branding later on.

• Website Banners and About Page Shots: Think of clean, inviting images that you can use as headers or feature images.

• Social Media Feed & Stories: Plan for a mix of professional and candid shots, from headshots to action shots. Social media thrives on variety.

• Newsletter & Blog Photos: Lifestyle images that show you in action work wonderfully in newsletters and blogs, helping you connect with your readers in a relatable way.

• Tip: Make a list of content needs, like “headshot for LinkedIn,” “behind-the-scenes for Instagram Stories,” “action shots for website,” so we can cover everything.

Capture a Mix of Content: Stills, Lifestyle Shots, and Action

A good brand photoshoot isn’t just about headshots; it’s about capturing your entire brand story. Let’s focus on a range of images that show different sides of you and your business.

• Headshots & Close-Ups: Ideal for LinkedIn, “About” pages, and anywhere you need a clean, professional look.

• Lifestyle Shots: Show you in action—whether it’s brainstorming, creating, or meeting with clients. These types of photos are natural and relatable, great for social media and website banners.

• Action Shots: Think movement—typing, writing, sipping coffee, chatting on the phone. Action shots help bring energy to your visuals, giving people a look into your work life.

Use Props with Intention

Props can add so much personality and context to your images. But they’re most effective when chosen carefully.

• Bring Your Tools of the Trade: If you work with a laptop, planner, camera, or even coffee (let’s be real!), these items help set the scene and tell your story.

• Add Pops of Personality: Think flowers, favourite books, branded stationery—whatever makes your workspace feel authentically you. Small personal items like jewellery, a coffee cup, or something symbolic to your journey can add warmth and individuality to your shots. Consider signature items or something unique to your journey that we can weave into the shots.

• Keep it Consistent: When using props, consider the colours and aesthetic that align with your brand. It creates a polished, cohesive look that will feel familiar to your audience.

Need more help with your props, I have the perfect Blog post for you.

Get Behind-the-Scenes Content

Capturing behind-the-scenes footage adds authenticity and lets your audience connect with you in a more relaxed way. Snap photos and videos in between official shots, showing everything from the setup to the spontaneous moments in between.

• Involve an Assistant: If possible, bring someone along who can handle these informal shots while we focus on the professional side.

• BTS Footage: This includes videos of your prep, quick glimpses of the shoot setup, or even a few bloopers. It’s all about letting your audience in on the fun.

Plan for Multi-Use Shots

Imagine each photo working for different purposes across multiple platforms. For example, a single headshot could work as your Instagram profile pic, your website’s “About” section, and your LinkedIn photo. Multi-use shots save time and create brand consistency.

• Primary Shot: The main headshot or portrait that can be used anywhere you need a polished look.

• Secondary Shots: Versatile images that work well in different contexts, like profile banners, newsletter headers, or social media.

• Variety is Key: Having a few angles and poses for each look means you’ll have options to choose from that fit different needs.

Embrace Quick-Change Looks & Layering

Maximise each outfit by layering and accessorising. A blazer over a T-shirt can be quickly removed for a more casual look, and a scarf or necklace can add variety without a full outfit change.

• Pack the Essentials: Cardigans, scarves, jackets, and jewellery that fit your brand and add personality.

• Subtle Changes, Big Impact: Simple tweaks like changing shoes, putting on a jacket, or adding a new accessory can completely change the vibe of your photos.

Capture Videos of You in Action

A short video of you typing, working with clients, or even talking about your work can be a fantastic addition. These mini-clips can be used for everything from website headers to Instagram reels, showing you in your element.

• Working Shots: Clips of you working on a project, meeting with clients, or even just sipping coffee while brainstorming.

• Explainer Videos: A quick clip introducing yourself or talking about what your brand stands for can work wonders for connecting with your audience.

Prep for Touch-Ups and Bring Essentials

Photoshoot days are busy, and staying comfortable helps you stay at ease in front of the camera. Have a few essentials on hand to freshen up when needed.

• On-the-Go Makeup Kit: Powder, lip balm, and anything else you may need to feel camera-ready.

• Hair Essentials: A small brush, hair ties, or a bit of hairspray to fix flyaways on the go.

Trust the Process and Have Fun

One of the most important elements is trusting the process and letting yourself enjoy the day. I’m here to make sure we capture your best side, guide you through poses, and make you feel at ease in front of the camera. The best moments often come when you’re relaxed and in the flow—so let’s have fun with it!

I’ve got your back every step of the way. From making sure your hair is in place to finding the best light, my role is to make sure you feel and look amazing. Focus on enjoying yourself; the more relaxed you are, the more your personality will shine through.

Celebrate the Day!

Your brand photoshoot is a milestone in itself. Take the time to enjoy it! These images aren’t just for your audience; they’re also a celebration of the journey you’ve been on and the amazing work you’re doing. Let yourself feel proud—you deserve it!

Keep Evolving

Your brand is always growing and evolving, and your photos should reflect that. Plan regular photoshoots to keep your visuals up-to-date and aligned with your brand’s direction. This ensures that your audience always sees the most current and authentic version of you.

Ready to Capture It All? Let’s Make It Happen

A personal branding shoot is your time to shine and create a versatile library of content that tells your story. With a bit of planning and creativity, we’ll capture everything you need to keep your brand fresh, engaging, and true to you. So, let’s dive in and make the most out of every single shot.

Love, Gemma xx