What to Wear for Your Personal Brand Photoshoot
Let’s be honest, planning outfits for a brand photoshoot can feel like a big task. After all, these images are going to represent you, your brand, and everything you’re about. But the good news? I’m here to make it a whole lot easier. Whether you’re aiming for polished and professional or relaxed and approachable, here are my best tips for choosing outfits that’ll make you feel confident and true to yourself.
Dress for Confidence
First things first: wear what makes you feel amazing. When you feel comfortable and confident, it shines through in every photo. Choose outfits that fit well and flatter your shape. Whether it’s a beautifully tailored blazer or a flowy dress that makes you feel like the best version of you, go with pieces that feel authentically you. Avoid anything too tight or too loose—well-fitted clothes always make you feel more poised and professional.
Incorporate Brand Colours and Tones
Consistency is key in brand-building, and colours are a big part of that. Think about shades that align with your brand’s palette, this gives your photos a cohesive touch that works beautifully across your website, social media, and marketing materials. If your brand colours are soft and neutral, lean into those tones. If they’re bold and vibrant, don’t be afraid to bring a pop of colour! This subtle step ensures that the visuals stay true to your brand’s aesthetic.
Vibe Check: Match your outfit to your brand’s personality. Are you sleek and modern? Think minimalist chic. More boho and laid-back? Go for those comfy, earthy tones and relaxed fits.
Classic Staples: Black and white always look sharp. A crisp white top paired with light jeans or black trousers can create a clean, modern look that’s effortlessly stylish.
Pattern Play: Keep it simple with solids or subtle patterns. If you love patterns, balance them with solid pieces to avoid visual chaos in your photos .
Mix Up Your Looks
Variety is your friend in a brand photoshoot. Bring a mix of outfits; from polished and professional to relaxed and casual, so you’ll have options for different contexts. Think about pieces that capture the range of your personality and style. You might want one look that’s more formal (hello, dream client meeting!) and another that’s laid-back and approachable (because let’s be real, we’re all about authenticity here).
Plan for at least three different looks:
Primary Outfits: Your go-to look that best represents your brand.
Secondary Outfits: Additional options for variety – something casual and something a bit more dressy.
Layer Up: Bring layers like jackets, cardigans, and scarves to add depth and versatility to your looks.
Add Accessories and Layers for Extra Depth
Accessories can make a huge difference in your photos, adding that “wow” factor. Think about pieces that are true to your style, a signature necklace, a stylish watch, or a scarf that adds a pop of colour. Layers like jackets or cardigans give you flexibility and make it easy to switch up your look without a full outfit change. Plus, they add texture, which looks fantastic on camera.
Prioritise Comfort
As much as we all love a great pair of heels, comfort is key. You want to feel at ease throughout the day, so choose outfits that allow you to move and feel relaxed. And hey, if those heels are calling your name, bring some comfortable flats for when we’re in between shots. The more at ease you are, the more natural and confident you’ll look in every frame.
Make it Authentically You
Your brand photos should reflect who you are. If you’re not someone who typically wears power suits or designer heels, don’t feel you need to for this shoot. The best photos are the ones where you’re comfortable, authentic, and genuinely yourself. Let’s capture what makes you unique, so your brand shines in a way that feels true to you.
Don’t Be Afraid to Have Fun with It!
This shoot is a celebration of your brand and your journey, so enjoy the process! Treat yourself to something special or add a new piece to your wardrobe that you’re excited about. Think about the business owner you’re becoming and dress for that role, whether it’s a power suit or a sequin dress. Let’s use this photoshoot as a chance to showcase the next level of your brand.
Test Your Outfits:
Before the shoot, take some time to try on each outfit and snap a few test photos. This not only helps you see how they look on camera but also gives a confidence boost! If something doesn’t feel right, you’ll have time to make adjustments before the big day.
Pay Attention to Hair and Makeup:
Your hair and makeup should enhance your natural beauty and align with your brand’s aesthetic. Whether you’re doing it yourself or hiring a professional, go for a look that makes you feel confident and beautiful. Don’t forget to bring a few touch-up essentials like powder and lip balm, and consider simple hairstyle options like loose waves or a chic ponytail for easy adjustments.
Quick Tips for the Day
Layer Smart: Jackets, cardigans, or a simple scarf can help you change up your look without a full outfit swap.
Get Comfy: Choose outfits that make you feel comfortable and confident. Your ease will shine through in your photos, creating an authentic and engaging image.
Ask an Expert: If you’re feeling unsure about your wardrobe, working with a stylist can be a game-changer. They’ll help ensure your outfits align perfectly with your brand.
Pinterest Inspiration: Still looking for ideas? Check out my Pinterest board, packed with inspiration to help you shine in front of the camera.
Once you’ve picked your outfits, you’re one step closer to capturing the essence of your brand. If you have any questions, or just want to run an outfit by me, feel free to reach out! Let’s make sure you’re feeling your best and ready to shine.
Love Gemma xx
